Work With MRK
Trusted marketing consulting and solutions for small B2B businesses.
Building, leading, and supporting teams and their marketing strategies with over 20 years of expertise.
If you’re leading a small B2B team who…
Doesn’t have the capacity for an in-house marketing department
Needs a trustworthy expert who knows how to strategize, implement, analyze, and optimize complete marketing programs
Isn’t looking for a short term fling
We are ready to partner with you to deliver a full-blown marketing strategy—and execute it from end to end.
Strategize
Marketing Research and Strategy
Brand Positioning and Messaging
Go-To-Market Strategy
Implement
Demand and Lead Gen
Digital Marketing
Campaign Management
Events
Analyze and Optimize
Program Analysis
Ongoing Strategy Refinement
Long-Term Support
Services
Every business is different—and requires unique service. The below is a sample of what we’re capable of, with every project tailored to your team’s and audience’s needs.
Marketing Strategy and Planning
The foundation of your marketing to ensure your objectives are met.
Marketing research and strategy
- We conduct target audience research or competitive market research to gauge where you stand with your target customer and your competition.
- Your strategy stems from this research and helps to develop your communications plan, demand generation plan, campaigns, and beyond.
Brand positioning and messaging
- What does your company stand for—and are you conveying it the right way?
- We start by uncovering your brand attributes and formulate a messaging map to be used throughout your marketing efforts.
Go-to-market strategy
- How can you best deliver your product or brand to your target market?
- We can develop a comprehensive integrated marketing strategy encompassing communications and demand generation plans that will be both impactful and effective.
Implementation
Increase brand awareness, connect with your client base, and nurture new leads.
Demand and lead generation
- Demand generation builds brand awareness and interest with strategies to attract new leads.
- Lead generation qualifies and nurtures these leads, guiding them through your nurturing sequence to build a long-term, reliable customer base.
Digital marketing
- MRK’s network of digital marketing professionals ensures the digital assets in your marketing strategy are aligned for success online.
- SEO, social media advertising, PPC, email marketing, all targeted towards your audience.
Campaign management
- Inbound and outbound marketing programs to increase demand in your product or business.
- We oversee all campaign operations to maximize reach and effectiveness.
Event planning and execution
- Drive long-term B2B sales relationships and foster relationships online or in-person.
- We help plan and manage trade shows, webinars, conferences, and other events, both large and small.
Analysis and Optimization
Analyze to understand what’s working and optimize to reach your marketing goals.
Program analysis
- From day one, our job is to understand your business goals and objectives to recognize what’s working, and what’s not.
- We intricately analyze all aspects of the marketing strategy from implementation through to completion.
Ongoing strategy refinement
- During and after implementation of your marketing strategy, optimization is our goal.
- We analyze results of each marketing program and refine as we move forward, pivoting as needed for best-in-class results.
Long-term support
- As a fractional Director of Marketing, I’m committed to building trusting relationships with clients, working together as long as needed.
- I personally manage my network of experts so you can focus on what you do best—running a successful B2B business.
Our Process
Discovery
We interview CEOs, contributors, and key stakeholders to discover objectives, goals, and past experiences with marketing.
What we discover:
What’s missing, what’s working, and what hasn’t.
Development
Working from these answers, we develop an overall marketing strategy and plan customized to your unique needs and audience.
What we develop:
Messaging, branding, and a fully-integrated marketing strategy.
Implementation
We execute and manage the entirety of your marketing programs based on the developed strategy.
What we implement:
Demand and lead generation, digital marketing programs, event planning and marketing, and complete campaign management.
Optimization
Our work doesn’t stop once a campaign is live. We measure every program to ensure we’re projected to meet your goals.
What we optimize:
Every strategic marketing program and campaign, pivoting as needed to achieve results that are second-to-none.
